Trends of the Future

I would like to share a website with you today. It has some really interesting articles on it.

http://thefutureofthings.com.

I recently read about xerox developing a new inkless printer which sounds so cool and unbelievable. This article can be found here:

http://thefutureofthings.com/articles/50/xerox-inkless-printer.html

They say it uses a light source and can last right now from 16 to 24 hours. Xerox has developed a special paper which can be used over and over. At this stage in the testing they said it can be re-used up to 50 times.

Wow wouldn't it be nice to have this technology in the future, imagine how green it will be and also you wouldn't have to have boxes and boxes of recycled paper in the office. I know we recycle tons of paper here at Clinton Press. This new technology is not yet available and they are still working on it. Xerox says it will be a few years off. Check out the article it is truely an amazing trend of the future!

Variable Data

Did you know that we have the capabilities to do variable data (personalization) on envelopes, letters, brochures etc. All you have to do is send Clinton Press a database with your names and addresses of the customers you wish to personalize printed items with.

It is a great and wonderful marketing tool. We can do 4 color process envelope and put your different addresses on them and the letters to match. All you have to do is stuff the letters or have us stuff the letters and mail it out.

The variable data industry is a fast, personal way to reach your customers individually. How about maybe doing a few notepads with a person's name and phone on it. It could be done the exact same way with your database.

Variable is the new wave of the future when it comes to printing. So call us today and ask about variable data options. Have a great week!

New Studies Show Facebook a Powerhouse Marketing Tool

I just recently read a very, very interesting article about marketing tools for social media.

I am including a link to show the studies comparing Facebook, Yahoo, Google, etc. It stated that the average time spent on Facebook per person in January was 7 hours.

It also shows an example of fan base for a company's Facebook page and how the study concluded that the number of fans grew the business. I am going to try that next. We need more Fans on the Clinton Press Facebook page. Come check us out!

Here is a link to the interesting article:

http://www.socialmediaexaminer.com/5-new-studies-show-facebook-a-marketing-powerhouse/